Jollibee: Digital Marketing Strategy

 

Jollibee Food Corporation's marketing approach is enticing and highly marketed, utilizing a variety of media including television, radio, newspaper, and more. 

Latest Digital Marketing Strategy that are adopted by Jollibee:

1. “A Message from the Future” Campaign

    This is one of the marketing strategies of Jollibee during pandemic in which campaign tries to raise the importance of family by taking the scenario of a pandemic. This campaign narrates the story of a migrant Filipino’s family in the United States. The film shows a harsh start but has a happy ending because the family learns to value each other more. This film premiered on May 16, 2021, with the aim to educate the importance of family who will always be there for each other no matter what.

    This new campaign aims to focus on the importance of family relationships that got stronger during the time of the pandemic. This campaign shows that even during the darkest time such as the pandemic, there is always hope when you have the support of your family. It focuses on the importance of how spending more time with your family can make your relationship stronger.

2. Jollibee's Facebook and Instagram Reels and Ads

    In order to promote its new chicken sandwich by using a puparl reels format, a reel was created by featuring the sound of someone taking a bite of the chicken. Jollibee collaborated with Mediacom to launch their campaign. Jollibee wanted to use the popular Reels format to promote its new chicken sandwich. The company created a Reels ad that featured the sound of someone biting into the chicken.

    With the objective of increasing the views of the video, the video ad was optimized and placed on Facebook and Instagram Reels to reach the broader audience of Filipinos aged between 20-65. The same video was targeted to the same audience for both campaigns. Jollibee wanted to create a good image in the minds of the younger audience.

Reference:

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